Logo

One of our most recognisable elements of brand identity. Consistently applied placements, clearspace, and color treatments ensure our logo remains iconic in any context.

Horizontal Lockup is considered the default and primary choice for most use cases.

If space is limited then use the secondary vertical logo.

When applying our logo, it is paramount that it is given enough space from the margins and other elements on the page. Two clearspaces have been developed that shift in size depending on the size of the mark. Everything starts with the logo.

The Createq logo was designed and tested to work at various sizes. The minimum logo size for adequate legibility is 16px height. Never go smaller than this, though. Establishing a minimum size helps ensure that the logo’s legibility is never compromised.

It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.

Regardless of communication size or composition, the logo should always be placed in one of the locations outlined below. This keeps logo placement simple and consistent, while offering enough flexibility to accommodate a variety of layouts.

When creating a composition, it is important to have enough contrast between background and logo to maximize legibility. Below are some do’s and don’ts for logo clarity.

Use “C-Star” symbol on social media as an icon or profile picture.

Use pictograms for marking different departments or groups inside the company. The pictograms are created in order to follow the basic “C-Star” symbol design.

When applying the logo to a facade, keep in mind the surface to which the logo is being applied to. It is advised to use a white logo with dark edges.