The main font of our brand is the General Sans group of fonts. Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.

The General Sans family has six weights that range from Extra light to Bold. Primary use are Regular, Medium and Semibold.

Typography should only ever be aligned in two ways: Left-aligned or centered. Never right-align or force-justify typography.

In order to keep things simple, no more than three type sizes should be used in one communication piece. These sizes follow a simple formula: each type size should aim to be a minimum of 50% larger than the preceding type size.

Typography can also be applied on top of imagery. In these instances, use black typography on lighter images, and white typography on darker images to ensure that there is enough contrast. Never use color typography on imagery.